In our last class, Professor Blum discussed the idea of Neoliberal Capitalism throughout the Second Invention Age resulting in everyone wanting more. The light bulb in 1880 could last 1,200-1,500 hours, but can now last anywhere from 25,000-50,000 hours. Yet, Americans purchase 2 million light bulbs each year, despite the advancements in duration. Our generation has become accustomed to wanting everything now and more of it.
This last weekend, I went to a rave called LED Anniversary where DJ’s performed for hundreds of people with pyrotechnics and light displays. It amazed me at how many light bulbs had gone into this small event, in order to increase the “WOW” factor and yet again provide more to the consumer.